By: Oluwatobi Aroyehun
In the bid to strengthen collaborations among state-owned media agencies, The Herald Newspapers has initiated a strategic partnership with its sister agency, the Kwara State Television (KwaraTV).
The move aligns with efforts to enhance media synergy, optimize resources, and restore the legacy of the two agencies.
During a marketing contact visit to Kwara TV on Tuesday, The Herald’s General Manager, Yomi Adeboye, emphasized the need for cooperation between both media organizations.
He highlighted The Herald’s recent transition towards registering very strong digital footprints, adding that this was made possible by Governor AbdulRahman AbdulRazaq.
“We had always wanted to put The Herald fully online because if you are not there, you will be outdated. But thank God His Excellency has given us his full support, we’re fully online and live.
“And why we’re here basically is that we need to forge partnerships with sister agencies so that we can work better for greater results. In addition to our core news-driven business, we are well positioned to render full commercial printing services from origination to delivery. That’s why we’re reaching out to our sister agencies to see where we can work together, we are fully open to collaboration,” Adeboye said.
He informed that The Herald is currently structuring its news hole to achieve full, direct coverage of the State through Correspondents that will be based in the Local Government headquarters across the State, starting with Kaiama, Baruten, Lafiagi, Omu-Aran and Offa in the first phase.
In response, Kwara TV’s General Manager, Alhaji Ayobami Akanbi, welcomed The Herald team, acknowledging the importance of synergy in the media industry.
“In this industry, as we all know, synergy is very important because it brings out the best in everybody and makes operations more cost-effective. If we tap into your areas of strength, it strengthens our own operations and reduces costs,” Akanbi noted.
He expressed optimism about The Herald’s resurgence, recalling its past influence and credibility in Nigerian journalism.
“I’m particularly happy that The Herald is regaining its old glory. Back in the days, The Herald was a must-read. If you weren’t fast enough, you might not get a copy. We all know that media houses faced challenges along the way, but efforts are being made to restore The Herald’s greatness,” Akanbi said.
Akanbi confirmed Kwara TV’s commitment to patronizing The Herald for commercial printing services and offered Kwara TV’s help to further promote the newspaper’s current transformation.
“This is part of our contribution to publicizing that The Herald has changed and that there’s sunshine in The Herald now,” Akanbi added.
